Beyond the game.
What started as weekly Saturday updates snowballed into retail shelves, brand partnerships, and industry recognition.
I owned each update's full lifecycle at BIG Games — writing design docs, structuring content, directing art, designing UI, and shipping weekly to players across Pet Simulator X, PS99, and PETS GO.
The franchise grew from a Roblox game into a cross-platform brand with physical merchandise at Target and Walmart, a McDonald's Happy Meal collaboration with Nickelodeon, and a Roblox Developer Conference Innovation Award.