CinemaCraft
Game Systems Producer
Built Minecraft Marketplace content systems and production pipelines for creators.
Built Minecraft Marketplace content systems and production pipelines for creators.
From idea to cohesive execution.
I operate across the full product. I help teams define the work, build the systems behind it, and tighten the final feel so the product ships polished and scales cleanly with repeated updates.
Founder / Operator
Adam Hoffmeister
I work end to end with teams to design, build, and ship products that feel cohesive, polished, and built to scale.
Software Systems
Internal Tooling
Creator Platforms
Worked with and built for
BIG Games
Update Lead and Game Developer
At BIG Games, I helped shape and operate updates for Pet Simulator at 1.5M+ concurrent-player scale. My work covered feature structure, design docs, art integration, UI and UX, content balance, and release polish.
I also built dashboards, APIs, and internal tooling that helped the team move faster. I am comfortable scaling the execution around the product, from hiring artists to tightening quality and making sure the result feels coherent rather than stitched together.
Team Liquid
Esports Platform Developer
Developed competitive platform systems for Apex Legends tournaments and internal tooling.
Developed competitive platform systems for Apex Legends tournaments and internal tooling.
FNPL
Founder and Director
Founded and built a competitive esports platform with matchmaking, stats, and events.
Founded and built a competitive esports platform with matchmaking, stats, and events.
Brawl
Operations and Co-Owner
Helped scale one of the early Minecraft server networks and the systems around it.
Helped scale one of the early Minecraft server networks and the systems around it.
What I help teams build.
I work best where product thinking, implementation, and operational structure all need to line up.
Product and Live Ops Direction
Shape the product so updates feel intentional, polished, and easier for the team to ship.
Design docs and feature structure
Update cadence and content planning
UI, UX, and release polish
Cross-discipline implementation oversight
Tooling and Data Dashboards
Build the internal systems that help teams move faster and make better decisions.
Analytics dashboards and reporting
Internal production tools
APIs and data systems
Custom workflows built around team needs
Team Scaling and Creative Direction
Scale the execution side of the work while keeping direction and quality aligned.
Hire and direct artists or specialists
Align art, UI, and implementation
Feedback loops and quality control
Keep the product coherent from start to finish
Products I've handled.
A few examples of focused products and systems work across gaming, analytics, and creator ecosystems.
BIG Games
Full breakdown →
Pet Simulator
Owned vision and execution for 130+ weekly updates across Pet Simulator X and PS99 at 1.5M concurrent-player scale.
1.5M+
Peak CCU
130+
Updates shipped
SpongeBob collab
McDonalds collab
Internal tools & dashboards
CinemaCraft
Full breakdown →
YouTube Content Production
Produced 508 Minecraft videos generating billions of views for YouTube's biggest gaming creators.
3.2B+
Total views
500+
Videos produced
7 videos/week
Managed 15+ developers
Full P&L ownership
CinemaCraft
Full breakdown →
Minecraft Marketplace
Built 10+ Marketplace maps from concept to release, generating $1.7M+ in revenue.
$1.7M+
Revenue
1.5M+
Purchases
End-to-end production
Minecraft partner
20M+ sub creator brands
Brawl
Full breakdown →
McBrawl Server Network
Built and scaled a Minecraft server network with 4.5M+ unique players and a 47K-member forum community over 6+ years.
4.5M+
Unique players
47K+
Forum members
Primary owner
Acquired MCPVP
Viral gamemodes
Centio
MinecraftPal
Marketplace analytics and discovery platform for Minecraft creators and publishers.
41K+
Items tracked
41M+
Reviews indexed
Solo-built for creators
Every content category
View competition
Centio
RobloxPal
Analytics platform tracking Roblox sponsored experiences, campaign trends, and market movement.
11
Analytical views
24/7
Scanning
Solo-built for developers
Spend estimation
Live data pipeline
I care about how the whole thing comes together -
the structure, the details, and the final feel.
That can mean product structure, creative direction, and the systems behind it. The goal is to make the final product feel cohesive and ready for repeated live-service updates.
Get in TouchHow I work.
I help turn momentum into systems, speed, and coordinated execution.
Understand the product
I look at the goals, audience, workflows, and bottlenecks to find where the product feels weak.
Create the structure
I organize priorities, docs, and systems so the team can execute with less friction.
Build what helps most
That may be dashboards, tooling, UX improvements, feature planning, or direct product work.
Refine the final feel
I stay detail oriented through the finish line so the product feels cohesive in practice.
Who I work best with.
The strongest fit is a product with real traction that’s starting to feel the pressure of scale.
Game studios
Studios building live-service games that need better update structure, retention systems, or tooling.
Creator platforms
Platforms built around creators, marketplaces, or sponsorships where the signals are messy.
Small focused software businesses
Founders turning niche ecosystem pain into tighter products with clearer execution.
Operators under scale pressure
Teams already moving fast who need more structure, insight, and leverage to keep up cleanly.
Have a platform that needs better systems?
I work best on products that need strong thinking and strong execution, whether that means planning updates, tightening UX, building tooling, directing art, scaling the team, or making the whole thing feel more polished and aligned.
Best fit
Live-service games and creator platforms.
Focus
Product direction, tooling, and dashboards.
Based in
Dallas, Texas