Production Lead

500+ videos.
Billions of views.
Two of YouTube's biggest creators.

CinemaCraft was a Minecraft content production studio that shipped videos at scale for PrestonPlayz and BriannaPlayz — two of the platform's top gaming creators.

Videos Produced
Total Views
Millions In Revenue
3+ Years Running
Team Members

Top performers.

The highest-viewed videos from the catalog — most still gaining millions of views years later.

The operation.

CinemaCraft produced playable Minecraft experiences for TBNR (PrestonPlayz) and BriannaPlayz — channels with a combined audience of over 30 million subscribers.

I led the production pipeline that turned YouTube video titles into fully playable game experiences.

Each concept started as a creator title or idea. My role was to translate that into a buildable experience: validating that the concept could work as gameplay, shaping the structure of the video, and breaking down the required worlds, textures, models, and mechanics. From there, the work moved through asset production, development, QA, and delivery to the creators’ team.

At peak output, we shipped up to seven videos per week across both channels, sustained for over three years without interruption. Maintaining that pace required reliable production systems — concept validation, asset pipelines, project tracking, and development workflows that allowed the team to execute consistently at scale.

Up to 7 videos per week for 3+ years
Managed a team of 15+ Minecraft developers
Full P&L ownership — revenue, expenses, payroll
End-to-end — scripts, builds, assets, QA, delivery

Inside a viral hit.

How we built the #1 video in the catalog — 66M+ views and counting.

7 Ways to Steal Noob1234’s Diamonds!

7 Ways to Steal Noob1234's Diamonds!

7 Ways to Steal Noob1234's Diamonds!

PrestonPlayz 7 scenes Feb 2020

This video required 7 distinct Minecraft scenes — each with custom models, textures, and scripted gameplay — built, tested, and delivered on a production timeline. Every scene had its own world, its own mechanics, and its own QA pass before the creator ever joined the server.

Additional monetization: After publish, we turned this viral hit into a Minecraft Marketplace product — promoted in the YouTube description.

01
Prompt

Title received from the creator team. 7 scenes were defined with gameplay concepts and visual direction.

02
Script

Full scene-by-scene production script with gameplay flow, developer notes, and recording cues.

03
Assets

7 custom models and 15 custom textures built to spec for each scene’s theme.

04
World building

3 Minecraft worlds with 10+ locations. Each scene mapped with exact coordinates.

05
Dev, QA & delivery

Plugin dev, QA passes, patches, tutorial recording, and live talent support on shoot day.

Production cadence.

Videos shipped per month across both channels — a machine that ran for three years.

Preston Bri

31 videos in a single month — one every day. Averaged at 23 a month across 21 months straight.

The full catalog.

500+ videos produced from start to finish.

See what else I've built.

CinemaCraft is one example of operating at scale. Check out the rest of my work.